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    Welcome to South End Surf ‘N Paddle!

    We strive to make our surf store a happy, thriving gathering place for our sea-based community where everyone is always welcome to visit and stay awhile.

    Visit the Shop

Welcome to South End Surf ‘N Paddle

Open Fri – Sun 10 – 5 til Xmas!
Or just call us @ 609-492-8823 

Deal of the Week Rack!

2018 Riviera’s are here!
$899 includes carbon paddle
Save $280

2018 Riviera

Check out Naish foils!

On Sale for $999

Video of the week

Gift Certificates Available!

Gift Certificates

Your Uke Headquarters!  

uke night

We strive to create a beach community vibe.  Learn more

Call 609-492-8823

Fabulous time at the 2nd annual Polar Paddle on Feb 3rd.  It was a little chilly but it wouldn’t be a Polar Paddle if the weather was warm.

Click here for pics of the event!

June 2, 2018 marked the 3rd Annual Hop Sauce Tune-up Paddle Race.  If you’re going to enjoy a bunch of food and craft beer at theHop Sauce festival, why not burn some calories on the beautiful Barnegat Bay beforehand!?  Proceeds benefitted the Alliance for a Living Ocean http://www.livingocean.org/

This year was the 6th Annual LBI Paddle Classic SUP and Prone races at Bayview Park. All levels, even beginning racers were welcome!  Proceeds benefitted the Alliance for a Living Ocean. ALO promotes and helps maintain clean water and a healthy coastal environment through education and action. http://www.livingocean.org/

One block south of the Beach Haven fire station!

SUP Lessons & ToursSurf Camp & Surf Lessons Drop by the ShopRent a Board

_MG_8621LBI Stand-Up Paddleboards (SUP’s) & Surfboards

South End Surf ‘N Paddle is located on Long Beach Island in Beach Haven, New Jersey.  Our LBI surf shop specializes in top quality, state-of-the art stand-up paddleboards (SUP’s) and longboards.  We feature surfboards from Riviera Paddlesurf.  Stewart, Stoke, Pine Knot and our own brand, Queen City Surfboards, are also featured.  These brands offer custom-made boards, many of them done in our shaping room.  Additionally, you can find apparel, gear, and so much more.  We are your neighborhood surf shop.  You can find very reasonably priced Stand-up Paddleboard lessons (group and private), Surfing lessons and SUP yoga classes.  We also regularly offer community events.  Events such as free ukulele lessons, surf jams, surf movies, and alaia building workshops are announced in advance or spur of the moment.  Or if you are into racing, the LBI Paddle Race Series.

Contact Us

SUP Lessons & ToursLBI Surfing & Stand Up Paddleboarding (SUP) Lessons and Tours

SUP Lessons & Tours.  South End Surf ‘N Paddle offers a small client to guide / instructor ratio!  Safety and fun are equally important to us!  Both morning and afternoon 2 hour tours are available.  Enjoy the gorgeous views on the bay while exercising and having fun with family and friends.  We also specialize in private group tours – bachelorette parties, family reunions, girl scout troops, etc.

Our South End Surf ‘N Paddle, Surf School Package is for three days.  You can take them all in one week or spread out over a few weeks. There is an optional 4th day (or more) that can be taken as well to continue to hone your surfing skills.  We are unique in that the first day we take you out on the bay and teach you the surfing skills that you will use on the ocean later.  We teach you how to surf.

DSC_0475SUP Boards

At South End Surf ‘N Paddle, we carry a wide selection of Riviera paddleboardsSUP racing boards, touring SUP boards, inflatable paddleboardspaddles and accessories.  We also carry Red Paddle  inflatable and BOTE brand SUP boards.

Go Paddle


We carry surfboards by companies like Stoke Surfboards, Planet Blue, Cloud Nine and Barfoot.  Check out our new shaping room!  Our surf lessons and surf camps are second to none.

Go Surf

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South End Surf ‘N Paddle proudly offers top-quality paddleboards from Riviera Paddlesurf.  Riviera was established in Southern California and is a family-owned and operated paddleboard manufacturer. They make stand-up paddleboard products only.


Explore & Experience LBI with Stand-Up Paddleboarding!

DSC_0519Ready to Try Stand-up Paddleboarding?

It’s the Perfect Way to Exercise & Explore Long Beach Island!

South End Surf ‘N Paddle offers SUP tours and SUP yoga.  Our seasoned SUP instructors help you find the pace for you.

SUP Lessons & Tours Drop by the Shop Rent a Board

Free SUP Demo!

Personalized gift certificates available for a new SUP board, 3-day surf lesson package, SUP lessons & tours, and SUP yoga!  Call for details.


Learn More


What is Stand-Up Paddleboarding?

Easy & Fun

Stand-up paddle boarding is a sport the whole family can try. (Yes, even  grandparents have gone out.)


An SUP board is perfect to use on most bays, lakes and rivers, as well as the ocean.

Low Impact

Stand-up paddling doesn’t put any unnecessary pressure on your joints.  Paddling will help you improve your balance and build core strength.


Considered a form of “aquatherapy”, stand-up paddling is a perfect way to relax, unwind and get in touch with nature.

Stand-Up Paddleboards (SUP's), SUP Lessons & Tours,
Custom Surfboards, Board Rentals & Surf Lessons