South End Surf 'N Paddle
Experience the Best of LBI: Surf & Paddleboard Lessons, Camps, Tours & Rentals
Choose Your Experience!
- Most Popular!
Dive into the heart of fun with our Beach Haven Stand-Up Paddle Board (SUP) Tour, the perfect choice for families, friends, and celebratory events like bachelorette or birthday parties.
- Ages 7+
- 1 Hour & 45 Minutes
Warrior Weekends
Saturday and Sunday through Labor Day, Veterans get free LBI surf lessons, paddle board ecotours, sunset paddle experiences, and surfboard/kayak/paddleboard rentals on Long Beach Island. We’ve added a checkbox to our online booking process that a Veteran can check to be free. Their family/friends who are not Veterans pay full price.
Our Guarantee
We offer a 100% positive experience guarantee. Money back if you don’t have one.
Welcome to Southend Surf 'N Paddle
Family Owned & Operated
Here Everyone is Family
At South End Surf ‘N Paddle, we’re more than just a surf shop—we’re a community hub rooted in the stoke of surf and paddle culture on Long Beach Island. Located in the heart of Beach Haven, we offer expert surf lessons, paddle board tours, and top-quality gear for every skill level—from soft-tops for first-timers to high-performance boards for seasoned riders. Whether you’re looking to buy, rent, or just hang out, our shop is stocked with everything from longboards to skimboards, apparel, sun protection, and more. And with movie nights, local events, and that legendary back alley vibe, there’s always something happening at South End. Come join the fun—we’re here to help you make the most of your time on the water.
Most Reviewed Surf Shop on LBI!
★★★★★

Last minute surf check and Matt assured us that surf's up. Parker P had a great instructional experience on a exceptionally beautiful Oct LBI day. The surf was great for a still learning young surfer and Matt offered lots of super guidance. Thank you!!
– Joseph C, TripAdvisor
Whether you're experienced or have never paddled before, they will have you up and moving in no time. It was great to paddle around the bay and see some amazing birds and turtles. I definitely recommend this company if you're going to do anything on the water.
– Peter G, YelpReviews
The woman (wish I knew her name!) who helped us with getting started was so kind and helpful. Everyone working there was so sweet and encouraging, making sure to help us when we needed it. Such a beautiful spot to go paddle boarding, and a great area for beginners to get acclimated to paddle boarding. We had a 10/10 experience, thank you to the whole team at South End Surf ‘N Paddle, can’t wait to come back next summer!
– Alli, GoogleReviews
My family and I did the SUP Yoga, it was absolutely amazing. Matt was right - we had a great time and learned not only the basics we needed for SUP (2 of us had never gone before) but Katie from Yoga Bohemia was the best instructor I have ever had! 5 stars is not enough for the experience we had.
– Kelly G, TripAdvisor
Owner let me know his boards were the best in the area for the price even though they were a few dollars more than other stores near by. A few days later the wrist band on the leash broke. Brought it back and owner put a better leash on free of charge. Nice employees and great customer service.
– Laura I, YelpReviews
Melissa gave great instructions and guided us to beautiful spots along the bay. We were lucky to have an amazing sunset, and she took great photos!! Would definitely recommend Surf ‘N Paddle for anyone looking for a fun activity on the bay!
– Sara R, GoogleReviews
We did the paddle board lesson and tour yesterday and loved it! It was first time for my wife and son (10) on a paddle board and now they can’t wait to go again. Rick and Hailey were our guides and were amazing. If you want to do it but are a little nervous or unsure I urge you to sign up. We were in that same situation and now I am shopping for paddle boards! Thanks South End for a great experience!
– Daniel B, TripAdvisor
She was thorough and patient, great upbeat attitude. I just turned 60 and SUP was one of my goals for this summer. Melissa got me there and I look forward to doing the tour by Mordecai Island next time. South end had great equipment and a nice set up at Bayview Park
– Maryanne F, YelpReviews
South End was one of my favorite surf shops I have ever been to. Staff is beyond friendly and helpful. They had an amazing deal on rash guards and my friends and I rented a surfboard with no problem ,Overall my experience was amazing here! Highly recommend to either learn how to surf or rent a surfboard.
– Krista K, GoogleReviews