South End Surf ‘N Paddle is an old-school surf shop in the heart of Beach Haven, NJ, where you can see and touch over 150 surfboards and paddleboards — new and used — before you ride. As a local family of five, we stock the gear we’d put our own kids on, from first foam soft-tops to performance shortboards, plus the wetsuits, accessories, and apparel that make a Long Beach Island summer better.
What Our Surf Shop Offers
- 150+ boards in stock: surfboards and stand-up paddleboards for every skill level, new and used.
- Top brands: Stewart, ECS, Gordon & Smith, Red Paddle Co, Body Glove, Cobian, Morey, and more.
- Full gear: wetsuits for men, women, and kids, plus wax, leashes, board bags, and racks.
- Expert ding repair: professional surfboard and paddleboard repair services to get your gear watertight and back in the waves quickly.
- Apparel: swimwear, sandals, UV shirts, tees, hoodies, and hats chosen for the south end.
- Old-school, family-run: a Beach Haven shop where you can see and touch the boards before you buy.
Surfboards and Paddleboards for Every Rider
With 150+ boards on the floor, you can compare shapes and sizes in person instead of guessing online. We carry surfboards and stand-up paddleboards for all skill levels and riding styles, new and used.
Brands on the racks include Stewart, ECS, Gordon & Smith, RC Surfboards, Surfboards by Donald, Wavetools, and Red Paddle Co for SUP. Into skimboards, bodyboards, or foam soft-tops? We carry those, too.
Wetsuits and Surf Accessories
The right wetsuit extends your season — handy on the Jersey Shore, where NOAA data shows ocean temps peak around 75°F in August and cool quickly after. We stock wetsuits for men, women, and kids to keep you in the water year-round.
You’ll also find the essentials: surf wax, leashes, surfboard bags, and racks — everything to keep your setup ready to go.
Surf Rentals, Lessons & Kids Camps
Ready to catch your very first wave, or just looking to rent a setup for the week? We don’t just sell the gear—we get you out on the water.
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Surfboard Rentals: Don’t haul heavy gear down to LBI. We offer premium surfboard rentals by the day or week so you can make the most of your beach time. At our nearby Bayview Park headquarters, we also offer SUP, kayak, and inflatables rentals.
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Private & Group Lessons: Learn from our experienced, patient instructors right here in Beach Haven. We tailor our surf and paddle lessons to your skill level, focusing on ocean safety, proper technique, and—most importantly—having fun.
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Kids Surf Camps: Give your kids an unforgettable Long Beach Island summer experience. Our structured kids’ camps build ocean confidence, teach water safety, and get the next generation stoked on surfing in a safe, supportive group environment.
Apparel and Lifestyle Brands
Beyond hardware, we carry apparel chosen for the south end: woven tops, swimwear, sandals, UV shirts, T-shirts, hoodies, and hats.
Lifestyle and apparel brands include Body Glove, Cobian, Carve Designs, Bajio, Knockaround, Lightning Bolt, and Rainbow — quality pieces that hold up to salt, sand, and sun.
Why Shop Local at South End
As a local family of five, we pride ourselves on the quality of your experience — you’ll feel welcome the moment you step inside. Knowledgeable staff help you match a board to your size, skill, and the waves you’ll actually ride.
Surfing and paddling keep growing, with nearly 30 million Americans on the water in 2024 (Outdoor Industry Association). Shopping in person means real advice, not a return-shipping gamble. Plus, members of our free Boardriders Club save 10% on gear.
Brands We Carry at
South End Surf ‘N Paddle
Frequently Asked Questions
What does the South End surf shop sell?
Over 200 surfboards and stand-up paddleboards (new and used), wetsuits for all ages, accessories like wax, leashes, board bags and racks, plus skimboards, boogie boards, and apparel.
What surfboard brands do you carry?
Brands include Stewart, ECS, Gordon & Smith, RC Surfboards, Surfboards by Donald, and Wavetools for surf, plus Red Paddle Co for stand-up paddleboards, with new and used options.
Do you sell wetsuits and beginner gear?
Yes — wetsuits for men, women, and kids, plus foam soft-top surfboards, boogie boards, and skimboards that are great for beginners.
Where is the surf shop located?
We’re at 220 S Bay Ave in Beach Haven, NJ, on Long Beach Island. We’re open seasonally — see our contact page for current hours.
Can I save on gear as a member?
Yes. The free Boardriders Club gives members 10% off surf gear, discounts on water experiences, and invites to South End surf and paddle events.
Plan Your Visit
Visit the shop: 220 S Bay Ave, Beach Haven, NJ 08008. Come see and touch 150+ boards in person and let our team match you to the right setup.
We’re open seasonally on Long Beach Island. For current hours, contact South End Surf ‘N Paddle, or shop online anytime.