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    Welcome to South End Surf ‘N Paddle!

    We strive to make our surf store a happy, thriving gathering place for our sea-based community where everyone is always welcome to visit and stay awhile.

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    Riviera SUP’s

    Established in Southern California 2007 Riviera is the leading brand exclusive to creating Stand Up Paddle specific products only.

Winter Blues = Big Savings @ South End Surf ‘N Paddle!

Open weekends starting in March.  Til then, open on demand, call 609-492-8823.

Take advantage of our layaway program. 

Pick a board, get a great deal, put a small deposit down, pick up your board May 1st.

Sale items throughout the store!
Personalized gift certificates available for a new SUP board, 3-day surf lesson package, SUP lessons & tours, and SUP yoga!  Email or call us for details.  609-492-8823.

$949 Board Package.  Any 9’2″, 10’6, or 11’6″ board in the store.
Includes carbon fiber paddle.

Welcome to South End Surf ‘N Paddle Surf Shop on LBI!

Long Beach Island’s Premiere Stand-Up Paddleboard (SUP) & Custom Surfboard Shop

One block south of the Beach Haven fire station!

SUP Lessons & Tours Drop by the Shop



_MG_8621LBI Stand-Up Paddleboards (SUP’s) & Surfboards

Located on Long Beach Island in Beach Haven, New Jersey our LBI surf shop specializes in top quality, state-of-the art stand-up paddleboards (SUP’s) from Riviera and offers reasonably priced stand-up paddleboard lessons (group and private), surfing lessons and the latest trend, SUP yoga classes.

We offer a full range of stand-up  paddleboards for all levels, ages, and sizes. If you are ready to speed up your game, then we also carry state-of-the-art racing paddleboards.

SUP Lessons & Tours Drop by the Shop Rent a Board

DSC_0475SUP Boards

We carry a wide selection of Riviera paddleboardsSUP racing boards, touring SUP boards, inflatable paddleboardspaddles and accessories.

Go Paddle


We carry surfboards by companies such as Stoke Surfboards, Cloud Nine and Barfoot as well as offer surf lessons and surf camps. Check out our new shaping room!

Go Surf


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Proudly offering top-quality paddleboards from Riviera Paddlesurf. Riviera was established in Southern California and is a family-owned and operated paddleboard manufacturer. They make stand-up paddleboard products only.


Explore & Experience LBI with Stand-Up Paddleboarding!

DSC_0519Ready to Try Stand-up Paddleboarding?

It’s the Perfect Way to Stay Fit & Explore Long Beach Island!

Our seasoned SUP instructors help you find a pace that’s challenging but manageable. South End offers SUP lessons, SUP tours, SUP camps and SUP yoga.

Sign up for a free demo so you can find a SUP that fits you and your skill level best.

SUP Lessons & Tours Drop by the Shop Rent a Board

Free SUP Demo!


Learn More


What is Stand-Up Paddleboarding?

Easy & Fun

Stand-up paddle boarding is an accessible sport the whole family can try. (Yes, even your grandmother.)


“Sweeping” can be done on most bays, lakes and rivers as well as the ocean.

Low Impact

Stand-up paddling puts no unnecessary pressure on your joints while gently improving balance and building core strength.


Considered a form of “aquatherapy”, stand-up paddling is a perfect way to relax, unwind and get in touch with nature.


According to a 2013 Outdoor Foundation recreation report, standup paddle boarding is the most popular outdoor activity for first-time participants. Find out why!