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    Welcome to South End Surf ‘N Paddle!

    We strive to make our surf store a happy, thriving gathering place for our sea-based community where everyone is always welcome to visit and stay awhile.

    Visit the Shop

Welcome to South End Surf ‘N Paddle

The shop is open everyday 8am – 8pm!609-492-8823.

Free Stand Up Paddleboard Demos
New Boards     New Colors     Every Week

One block south of the Beach Haven fire station!

SUP Lessons & ToursSurf Camp & Surf Lessons Drop by the ShopRent a Board

_MG_8621LBI Stand-Up Paddleboards (SUP’s) & Surfboards

Located on Long Beach Island in Beach Haven, New Jersey our LBI surf shop specializes in top quality, state-of-the art stand-up paddleboards (SUP’s) from Riviera and longboards, both custom-made in our shaping room and from iconic Stewart, Stoke, and Pine Knot Surboards.   Plus we offer apparel and gear.  However, we are so much more.  We are your neighborhood surf shop.  In addition to very reasonably priced stand-up paddleboard lessons (group and private), surfing lessons and the latest trend, SUP yoga classes we regularly offer community events like free ukulele lessons, surf jams, surf movies, and alaia building workshops.  Or if you are into racing, the LBI Paddle Race Series.

Drop by the Shop

SUP Lessons & ToursLBI Surfing & Stand Up Paddleboarding (SUP) Lessons and Tours

SUP Lessons & Tours. Small client to guide / instructor ratio!  Safety and fun are paramount.  Morning and afternoon sessions.  Enjoy the gorgeous views on the bay while exercising and having fun with family and friends.  We also specialize in private group tours – bachelorette parties, family reunions, etc.

Our “Surf N Paddle” Surf School Package is three days.  You can take them all in one week or spread out over a few weeks. There is an optional 4th day (or more) that can be taken as well to continue to hone your surfing skills.  We are unique in that the first day we take you out on the bay and teach you surfing skills that you will use on the ocean later.  We teach you how to surf.

DSC_0475SUP Boards

We carry a wide selection of Riviera paddleboardsSUP racing boards, touring SUP boards, inflatable paddleboardspaddles and accessories.

Go Paddle


We carry surfboards by companies like Stoke Surfboards, Cloud Nine and Barfoot as well as offer surf lessons and surf camps. Check out our new shaping room!

Go Surf

Gift Certificates Available
Gift Certificates


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Proudly offering top-quality paddleboards from Riviera Paddlesurf. Riviera was established in Southern California and is a family-owned and operated paddleboard manufacturer. They make stand-up paddleboard products only.


Explore & Experience LBI with Stand-Up Paddleboarding!

DSC_0519Ready to Try Stand-up Paddleboarding?

It’s the Perfect Way to Exercise & Explore Long Beach Island!

Our seasoned SUP instructors help you find a pace that’s challenging but manageable. South End offers SUP lessons, SUP tours, SUP camps and SUP yoga.

Sign up for a free demo so you can find a SUP that fits you and your skill level best.

SUP Lessons & Tours Drop by the Shop Rent a Board

Free SUP Demo!

Personalized gift certificates available for a new SUP board, 3-day surf lesson package, SUP lessons & tours, and SUP yoga!  Call for details.


Learn More


What is Stand-Up Paddleboarding?

Easy & Fun

Stand-up paddle boarding is an accessible sport the whole family can try. (Yes, even your grandmother.)


“Sweeping” can be done on most bays, lakes and rivers as well as the ocean.

Low Impact

Stand-up paddling puts no unnecessary pressure on your joints while gently improving balance and building core strength.


Considered a form of “aquatherapy”, stand-up paddling is a perfect way to relax, unwind and get in touch with nature.


According to a 2013 Outdoor Foundation recreation report, standup paddle boarding is the most popular outdoor activity for first-time participants. Find out why!

Stand-Up Paddleboards (SUP's), SUP Lessons & Tours,
Custom Surfboards, Board Rentals & Surf Lessons