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    Welcome to South End Surf ‘N Paddle!

    We strive to make our surf store a happy, thriving gathering place for our sea-based community where everyone is always welcome to visit and stay awhile.

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    Riviera SUP’s

    Established in Southern California 2007 Riviera is the leading brand exclusive to creating Stand Up Paddle specific products only.

Welcome to South End Surf ‘N Paddle

November shop hours Saturday & Sunday 10 – 5.  Also available off-hours, just call.  609-492-8823.  Open Black Friday & Small Biz Saturday ’til late.
Upcoming Event at the Shop – Sat, Nov 28th
A Life Outside

Free Stand Up Paddleboard Demos
New Boards     New Colors     Every Week

Deal of the Week Rack

Deal of the Week

One block south of the Beach Haven fire station!

SUP Lessons & Tours Drop by the ShopRent a Board

_MG_8621LBI Stand-Up Paddleboards (SUP’s) & Surfboards

Located on Long Beach Island in Beach Haven, New Jersey our LBI surf shop specializes in top quality, state-of-the art stand-up paddleboards (SUP’s) from Riviera and offers reasonably priced stand-up paddleboard lessons (group and private), surfing lessons and the latest trend, SUP yoga classes.

We offer a full range of stand-up  paddleboards for all levels, ages, and sizes. If you are ready to speed up your game, wecarry state-of-the-art racing paddle boards.

DSC_0475SUP Boards

We carry a wide selection of Riviera paddleboardsSUP racing boards, touring SUP boards, inflatable paddleboardspaddles and accessories.

Go Paddle


We carry surfboards by companies like Stoke Surfboards, Cloud Nine and Barfoot as well as offer surf lessons and surf camps. Check out our new shaping room!

Go Surf

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Proudly offering top-quality paddleboards from Riviera Paddlesurf. Riviera was established in Southern California and is a family-owned and operated paddleboard manufacturer. They make stand-up paddleboard products only.


Explore & Experience LBI with Stand-Up Paddleboarding!

DSC_0519Ready to Try Stand-up Paddleboarding?

It’s the Perfect Way to Exercise & Explore Long Beach Island!

Our seasoned SUP instructors help you find a pace that’s challenging but manageable. South End offers SUP lessons, SUP tours, SUP camps and SUP yoga.

Sign up for a free demo so you can find a SUP that fits you and your skill level best.

SUP Lessons & Tours Drop by the Shop Rent a Board

Free SUP Demo!

Personalized gift certificates available for a new SUP board, 3-day surf lesson package, SUP lessons & tours, and SUP yoga!  Call for details.


Learn More


What is Stand-Up Paddleboarding?

Easy & Fun

Stand-up paddle boarding is an accessible sport the whole family can try. (Yes, even your grandmother.)


“Sweeping” can be done on most bays, lakes and rivers as well as the ocean.

Low Impact

Stand-up paddling puts no unnecessary pressure on your joints while gently improving balance and building core strength.


Considered a form of “aquatherapy”, stand-up paddling is a perfect way to relax, unwind and get in touch with nature.


According to a 2013 Outdoor Foundation recreation report, standup paddle boarding is the most popular outdoor activity for first-time participants. Find out why!