About Us


Sheryl and Ken, Asbury Park Press

South End Surf ‘n Paddle offers a premium selection of stand up paddle boards (SUP) and surfboards.


When Ken and I visited Hanalei years ago, we discovered the beauty and majesty of paddleboarding. It was popular there but hadn’t really “hit” LBI. Sensing an emerging trend (that coincidentally is our favorite sport):

South End Surf n’ Paddle was born.

We strive to make our surf store a happy, thriving gathering place for our beach community where everyone is always welcome to visit and stay awhile.

Join us for stand up paddle board (SUP) tours & lessons, our 3-day surf school, or take a free ukulele lesson on Tuesday nights. We also showcase music talent as well as the work of local board shapers. And of course, old school surf movie are frequently seen playing on the walls of our wide-open store.

Stop by for a visit soon!

Sheryl & Ken

You didn’t come into this world. You came out of it, like a wave from the ocean. You are not a stranger here. ~ Alan Watts

Take the Shop Tour

Stand-Up Paddleboards (SUP's), SUP Lessons & Tours,
Custom Surfboards, Board Rentals & Surf Lessons